Welcome, I'm Bert...

I help companies align people, processes and software.

CRM Consultant

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  • During a CRM project, a variety of roles are needed to deliver a performing system.

  • Based on the need of the customer, I can take up the role of:
    • Project Manager, Project Leader,
    • Product Owner,
    • CRM trainer & coach,
    • Change manager …

  • In all of the above roles, my mission is to bridge the gap between the "Business" and "IT". This is extremely important, because a technically perfect system that no one uses, is a waste of time and money for my customer.

  • My end goal as CRM consultant is always to end up with a performing CRM system with the highest possible user adoption.